As a college gets ready for the next year, they are going to need to attract freshman students to their college. They are also going to try to attract people that have very good GPAs that will be coming from other schools that are sophomores, juniors or even seniors. Their goal is to bring as many students in as possible so that they can generate money for the college which is how they are able to pay for most of the things they have. Although donations can come in, it is the students that provide the vast majority of the revenue that will come from student loans and also parents that are paying for their child’s education.
How Does The Student Advertising Occur
In the past, this is typically done by contacting the different high schools that could distribute the information about their colleges. They would then have talent scouts going to local games in order to find students that might be willing to go to their college for a free education. In addition to this, they are now using social media as a way of contacting students that will see videos and websites related to their university. They will then proceed to contact the students if they show interest and hopefully get them to attend their college.
How Long Does The Advertising Last?
Important info from http://www.seedmarketingagency.com/student-advertising that this type of advertising typically goes on for several months. The planning begins before the turn of the new year. They will then advertise for the next five or six months while the kids are still in school, potentially looking for a college to go to. Once they have found several of these students, they will send them information. This is the same process that occurs every year for every college and university in the world, and student advertising is the key to their monetary success.
source http://www.chesterfitness.co.uk/Tips-On-Student-Advertising
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