Our Web Design & Digital Marketing Predictions for 2018

The world wide web is changing every day, and a part of running a web site is keeping up with those changes and creating your site as appealing and accessible for as many individuals as possible. Ensuring you always have a finger on the heartbeat of changing trends is half the battle, which is precisely why we’re sharing a few forecasts we have for website design and electronic marketing tendencies in 2018.

1. Plan to double down on your mobile optimization efforts

First of all, the most critical site trend to pay attention to is that the continuing shift to mobile-optimized web design and development. In reality, nearly all of the items on our list of 2018 digital fad predictions are tied up with the rise of mobile compatibility. After all, an increasing number of folks are using their smart phones to access the world wide web, and your site needs to be prepared for all these mobile visitors. Ignoring this change not only provides your customers a bad user experience, but in addition, it can hold you back into search engine rankings.

2. At a post-net neutrality Planet, AMP is crucial

The recent end of web neutrality laws implies that net users will soon start to go through the net in various ways according to their level of accessibility. One way to stay ahead of those modifications would be to become involved with all the AMP adviser to ensure your site is accessible for as many individuals as possible.

Brief for “Accelerated Mobile Pages,” AMP can dramatically improve your site’s mobile performance and speed by reducing large layout components and ads on a page. It’s not merely a “nice to have” element, either. On a search engine results page, the AMP icon functions as a welcoming beacon to the 62 million Americans (that’s 1 in five people in the U.S.) with slower internet connections or restricted mobile data plans. Since loading a full-sized webpage requires much more information than an AMP-optimized page, users within this section are more likely to click on results comprising the AMP icon. If your site doesn’t encourage AMP, you could be missing out on reaching potential clients.

3. It’s time to get serious about conversion optimization

Nowadays, SEO is simply not enough. You require a conversion optimization (CRO) approach to match it, and we have a feeling that will be non-negotiable come 2018.

How can CRO operate? The greatest aim of CRO will be to increase the proportion of your site visitors that perform a particular action, which is anything out of filling out a contact form to purchasing products via your online store. Learn how to create a CRO strategy at 2018.

4. Out with all the JPGs, in using all the SVGs

Nowadays, page speed is crucial — when your pages aren’t loading within a couple of seconds, you are likely losing site visitors. There are a good deal of variables that affect page speed, but images tend to be the biggest culprits. Since conventional image formats such as JPGs, GIFs, and PNGs have a reputation for slowing the loading speed of your site, they’re on their way outside.

The image file format that’s supposed to replace them will be that the Scalable Vector Format (SVG). SVGs are terrific for 2 reasons. First, unlike JPGs or PNGs, they don’t negatively impact the speed or performance of your site. Second, they’re scale dimensions without compromising their quality, which makes them perfect for mobile users.

5. Embrace daring illustrations, typography, animation, and color schemes

Web designers in 2018 will still continue to winner clean lines — not merely because it’s the “in” aesthetic of the period, but because straightforward layouts load quicker and are less likely to divert from the conversion approach.

Of course, that doesn’t indicate all websites will be adopting the same white, minimalist aesthetic. Expect to see those blank lines accompanied by vibrant color schemes, bold typography, and scroll-triggered animation. One of the world’s earliest art forms, example, will also be making a comeback — several major tech companies in 2017 have made moves to incorporate considerate, custom drawings and doodles in their user experience.

6. Engage customers with microinteractions and micro-moments

Microinteractions and micro-moments are two unique theories, but their overarching aim is the same — to anticipate the needs of users who have small yet impactful features. Let’s break it down:

Design components that increase engagement on your site by encouraging user interaction are known as microinteractions. During a single moment or job, microinteractions intuitively guide users through your site and giving them the power to adjust their experience as desired.

Even in case you’ve never heard of “microinteractions,” you have probably listened with them without even being aware of it. Listed below are a Couple of basic examples of microinteractions:

• Leaving a comment on a website or news article
• Adjusting the volume of an embedded video
• Liking or even “hearting” a Social Networking post
• Including a funny GIF to some discussion message
• Interacting having a pop-up chatbot widget

Meanwhile, micro-moments set a name to those instances once we achieve for our mobiles searching for a quick response: Who is the leading actress in this movie? Where’s the best falafel in this area? Just how long can it take me to get home from here?   Based on Google, “micro-moments happen when individuals reflexively turn to a apparatus — progressively a smartphone to act on a need to find out something, do something, discover something, see something, or even buy something.”

It is in these micro-moments that users and consumers make decisions and shape their preferences. Since a lot of those “intent-rich” micro-moments derive from search, it underscores the importance for a powerful search engine optimization strategy.

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