2018 Digital Marketing – Bets

ABM Strategy: A Guide to Successful Account-Based Marketing

Marketing, or ABM, is a strategy marketing and advertising teams are employing to drive high-quality prospects from strategic accounts. This guide walks through winning strategies to create your ABM approach a success.

By: Jamie Gungler, Sr.. Advertisement Operations Manager

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Online, Meet Offline: 3Q’s Guide to the Retail Revolution

Webrooming, Amazon, shoppers on the move…they are all hugely critical to retail advertising and marketing success in 2018, however just a few brands have integrated them well. Download our strategic look about the best way best to capitalize on the trends and receive real takeaways.

By Karen Hays, Account Lead, along with May Aronson, Account Director

Whitepaper

A Guide to DoubleClick Look

You need to get to understand DoubleClick Search if you are running campaigns that require more than bidding tools that are native. Download our guide and to put it.

By Alexandra Shanahan,
Account Director

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6 Months of Winning Tests: A Step-by-Step Review of the 3Q CRO Process

What does it need to be successful with site experimentation? Obtain this review guide for an in-depth walk via 9 tests conducted from the 3Q CRO team to understand the strategic research, test methodology, and mindset needed that drives large wins.

By Jeremy Epperson, VP of Conversion Optimization 

Lindsay Fowler, Sr.. Optimization Manager

Whitepaper

3Q’s 2017 Holiday Hunt Report: What We Learned

We compared them into what we found at 2016 and crunched 2017 vacation search numbers. Get the insights and numbers, and Begin planning.

By Alex Funk,
VP of Strategy

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3Q Accelerate’s Guide into the B2B Sales Driver

If you are in B2B marketing, you are acquainted with a very long and winding route from lead to close. The Sales Driver sees you through approaches and the channels that could keep you.

By Sana Ansari,
GM, 3Q Accelerate

Whitepaper

2018 Digital Marketing – Large Bets

What’s in store for 2018 after a year of alterations? We analyze voice search, automation, movie, the tumultuous landscape of technology and channels, and more.

Whitepaper

Page Rate Optimization: Load First or End Last

We have conducted a lot of page speed audits and discovered the significant factors you can address to improve functionality. Download and learn.

By Maty Rice,
SEO Account Manager

Whitepaper

A Guide to SEM Automation

Are you burning up precious time doing manual tasks that may be automated? We walk you through all your SEM selections for automating jobs and building strategy — along with the advantages and disadvantages of each.

By Alexandra Shanahan,
Account Lead

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3Q’s Guide to Brand Protection in Digital Advertising

How can you prevent brand cannibalization, controversial advertisement placements, poor social networking opinions, and more? We pull out of a couple of 3Q experts within this important whitepaper.

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To DMP or Not to DMP: A Total Guide

Is a DMP Appropriate for You? Our free guide will offer the insight that you will need to proceed with confidence.

By Feliks Malts,
Vice President of Groups Sciences

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Q4 Revenue Drivers: Conversion Optimization Strategies for Checkout

This Q4, take advantage of your visitors. Download our free guide with optimization suggestions.

By Jeremy Epperson,
Director of Conversion Optimization

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3Q Digital’s 2017 Complete Guide to Facebook Advertising

Want an expert opinion? Look no further than our 2017 complete guide.

By Molly McCarty, Director of Social; Mike Stetzer, Associate Director of Social; along with  Brad O’Brien, VP of Social

Whitepaper

5 Retail Trends to Watch in Q3–Q4 2017

What trends promise to form the 2017 vacation season? We take the top five improvements out of our customer accounts and dive in.

By Alex Funk,
VP of Strategic Development

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A Guide to the “Do Not Track” Browser Feature

For many years, users have had access to the DNT (“Do Not Track”) feature in their own browsers, but a great deal of brands don’t know about it. How can it function, and what exactly does it mean for site owners and owners?

By Karen Hays,
Account Fight

Whitepaper

2017 SEO Landscape: The Real Effect of Backlinks and Content

Just how much can backlinks matter from the 2017 SEO landscape? Is content still king? Do the results vary by kind of query? Download our investigation today to see if your SEO priorities need to be changed.

By Leslie To,
Sr.. Director of SEO

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A Beginner’s Guide to CRO A/B Testing

What are the crucial elements for a successful CRO program? Download our free guide   for a record of key items that you don’t need to forget.

By Lindsay Fowler,
CRO Manager

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Guide to AdWords Search Advertisement Extensions

How do SEMs put all their advertisement extensions to utilize most efficiently? Download our free guide to learn how to capitalize on Call Extensions, App Extensions, Price Extensions, and more.

By Kristin Nye,
Hunt Account Coordinator

Whitepaper

12 Strategies for Successful Competitor Efforts in AdWords

Bidding in your opponents’ new names may be a money pit — but it does not have to be. Tricks and methods advanced to turn competitor brand cachet.

By Charlotte Haab,
Account Manager

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Master Checklist for HTTP to HTTPS Migration

Yes, you should migrate your site to HTTPS straight away. However, you should also   make sure that nothing goes terribly wrong. Follow the steps in our checklist.

From  Colin Guidi, Director of SEO, also  Leslie To, Sr.. Director of SEO

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5 Early Digital Trends of 2017

Voice search emergence, the hierarchy in mobile performance monitoring jeopardy, and more have emerged as crucial digital tendencies. Read what’s fueling digital’s leadership.

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The 6 Foundational Fundamentals of Optimization and Development

Optimization is the wave of the future. Learn scale and how to build your optimisation program with all our six principles.

By Jeremy Epperson along with Kelly Whelan

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A Comprehensive Guide into GDN Targeting Choices

The previous couple of months have been enlarged and enhanced rapidly over by options on the Google Display Network. Learn your options — and how to put them to best use.

By Charlotte Haab,
Account Manager

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A Guide to Responsive Web Layout

Is web design that is responsive the smartest choice for your business? We dive to options requirements, philosophies, and more .

By Adrienne Abrams, Anjali Gajera, Anthony Nguyen, along with  Kelly Whelan

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GDN Strategies for the Skeptical Advertiser

Yes, even the Google Display Network may be an channel. We give the best 10 strategies that have driven successful for verticals and many sizes.

By Kate Pellegrini,
Account Director

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3Q Digital Q1 2017 Facebook Advertising Report

Did Facebook marketing metrics seem in the fourth quarter of 2016, and that which drove the trends? We analyze the shift from the numbers and the reasons supporting them.

By Molly McCarty,
Director of Social

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3Q Digital’s Guide to Amazon Advertising

Is the time for you to start selling on Amazon? Download our free guide to dive into advertising types, timing, bidding choices, logistics, and more.

By Jarod Reynolds,
Account Fight

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3Q Digital’s Guide to RLSA Campaigns

RLSA is one of the instruments in a search marketer’s arsenal. Download our Guide on RLSA to learn about incrementality concerns, audiences, campaign construction, and best practices.

By Joey Kovac,
Account Fight

Whitepaper

3Q Digital’s Ultimate Guide into DMPs

DMPs are quickly becoming the instrument in the marketing industry. Get the ins and outs of capabilities, truths, onboarding best practices, and more.

By Feliks Malts,
VP of Decision Sciences

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How to Setup WordPress Blogs as Accelerated Mobile Pages (AMPs)

If your WordPress site has not been configured for Google’s Accelerated Mobile Pages, you are bound to lose out on engagement and traffic. This step-by-step guide will get you up to speed.

By David Portney,
Sr.. SEO Manager

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The Anatomy of Brainstorming from the Information Age

How has the brainstorm that was old-fashioned changed? We dive into structure and best practices to guarantee your team’s collective intellect does not go to waste.

By Christina Oswald,
Decision Sciences Manager

Whitepaper

Guide into the eCommerce Accelerator

ECommerce growth must be handled in new customer discovery: three stages and involvement, new customer acquisition, and customer re-engagement. Our process shows induce performance — and how to excel in three stages.

By Sana Ansari,
General Manager of 3Q Accelerate

Whitepaper

3Q’s Guide to Data Sources and How to Use Them

Most entrepreneurs are barely scratching the face of the data. This whitepaper dives into various kinds of data and what we could learn from these.

Feliks Malts,
VP of Decision Sciences

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Digital Reporting & Analytics Best Practices eBook

Marketers have a ton of data at their fingertips. We cover finest analytics and reporting practices.

Whitepaper

Overcoming Top Efforts to Growth Spotlight: eCommerce

How well do you know your customers? The response for a lot of entrepreneurs is “not well enough” This report explores the issue and the options for the industry.

Whitepaper

Overcome Today’s Greatest Growth Challenges

How well do you know your customers? The response for a lot of entrepreneurs is “not well enough” Our report explores the issue and the answers.

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Why First-Party Data is Marketing’s Hottest Asset

At 3Q Digital we think that 1st-party info — your data, unique to your company and gathered by you — is the most effective and highest-quality data out there.

David Rodnitzky,
Founder & CEO

Whitepaper

SEM and Social have lived within their silos since Facebook’s advertisement platform came on the scene from 2004. The key to unlocking the entire potential of either is to leverage equally: social for consciousness, and SEM to induce traffic. We have some ideas to get you started in this whitepaper.

By Sana Ansari,
General Manager of all 3Q Accelerate

Whitepaper

How has Google’s 4-pack update influenced SEO?

Google’s 4-pack update, introduced in 2016, sent ripples through the SEM and SEO industries. However, what are the SEO ramifications of the update? We contrasted 30-day windows that were before-and-after also possess some takeaways for you personally.

By Harrison DeSantis,
SEO Account Manager

Whitepaper

A Thorough SEO Checklist for Domain Names

Going through the painful process of a domain migration? Let’s help you manage the SEO side of things. Our whitepaper offers for cutting items over smoothly technical advice and covers the questions that you will need to reply. Download and learn.

By Annie Ye,
SEO Account Manager

Whitepaper

3Q Accelerate Guide: How an SMB Should Pick an Agency

Your budget does not need to prevent you from working with a digital marketing agency, but it ought to make you cautious about which service you choose. Fortunately, GM of all 3Q Accelerate, Sana Ansari takes the issue head on and outlines of the pitfalls to steer clear of if picking your electronic marketing agency.

By Sana Ansari
General Manager, 3Q Accelerate

Whitepaper

3Q Digital’s Guide to Mobile Website Design Types

A mobile site, responsive web design, a served experience? The options break down and make our recommendation.

From  Colin Guidi,
Director of SEO

Whitepaper

Layout for entrepreneurs Ebook

Our guide to Layout for Digital Markers covers the gamut from working with a design team (such as a listing of terms every    pupil should know to earn the relationship easier) to creating your own animated gifs from Photoshop. The guide is the one-stop shop for everything you will need to understand, irrespective of ability level.

By Jonathan Svilar, Adrienne Abrams, Gene Pascua, along with Amanda Trieu

Whitepaper

Q1 2016 Facebook Advertising Report

Did Facebook advertising’s cost and performance data tendency year over year and quarter over quarter in Q4 of 2015? We analyze the effects of characteristics and new ads, analyze trends, and look at Instagram marketing functionality.

By Brad O’Brien
Director of Social

Whitepaper

3Q Digital’s Complete Guide to Manual Bidding at SEM

Automated bidding principles lend efficiency and save time. However there are occasions when SEM comes down to bidding.

Caitlin Halpert,
Account Director

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Use Google Analytics to Attract and Retain Customers

Stale SEO plans rely on precisely the measures to maximize the campaign attributes. But careful reporting — that means accepting numbers and those programs and inventing intelligent views to the chances they represent to get a company — is crucial to unlocking enormous revenue potential, and living, breathing.

Leslie To,
Director of SEO

Whitepaper

3Q Digital’s 2016 Complete Guide to Facebook Advertising

We are boiling it down in our unique, thorough guide to Facebook marketing, that adds the secret sauce of our agency onto each of of the layers every Facebook marketer has to know.

Brad O’Brien
Director of Social

Whitepaper

A Total Guide to ASO (App Store Optimization)

Do you recall how you discovered your app that is last? More probable than not, you hunted for it, and you hunted an App Store.

Craig Weinberg,
VP of Mobile Strategy, 3Q Digital,

Gary Yentin,
CEO and Founder, AppPromo

Whitepaper

An Intro to Alpha Beta Campaign Structure

The basic building blocks of any search engine marketing campaign are keywords.

David Rodnitzky,
Founder & CEO

Whitepaper

User Guide Gen Approaches to Boost Mobile eCommerce

The times of debating mobile’s capacity are gone.

Joe Kerschbaum,
Account Director

Whitepaper

Mobile Optimization: Reflect User Bearing in Site Design

Mobile-responsive along with mobile-optimized are different provisions, and one is dramatically more powerful than the other.

Craig Weinberg,
VP of Mobile Strategy, 3Q Digital

Dylan Dullea,
Partner, Method Mill

Whitepaper

If One Agency Manage Your Own Multi-Channel Strategy?

Contemporary marketing is more complex than it ever has been, and sophistication is likely to increase in the future.

By David Rodnitzky,
Founder & CEO

Whitepaper

If your SEM agency manage your Google Shopping campaigns?

There’s no question Google Shopping ads (formerly PLAs) are the hottest property in AdWords.

Jay Stampfl,
Sr.. Director of Client Services

Mason Garrity,
VP of Strategy

Whitepaper

The Lin-Rodnitzky Ratio 3Q Digital’s Easy Method to Measure AdWords Account Performance

The very first thing which you need to have in your account for your own Lin-Rodnitzky Ratio to perform is conversion monitoring.

David Rodnitzky,
Founder & CEO

Whitepaper

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