B2B Marketing: $38bn of worldwide marketing budgets wasted on Inferior digital marketing
B2B Marketing consider Proxima’s research to the Digital Disconnect; exploring why the inability to gauge the potency of digital advertising usually means that around $38bn of international advertising budgets are being wasted each year.
source http://wz2s.net/b2b-marketing-38bn-of-marketing-budgets-wasted-on-bad-advertising/
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