Can the Voice Search ‘Revolution’ Impact Web Design?

Voice search is currently getting plenty of attention and it’s no surprise. The tech firms are currently pushing against on their voice platforms hard and entrepreneurs are currently hyping up them to disrupt the industry. Obviously, voice search is one of the most popular topics in technologies and this is not likely to change.

Despite all this, the growth of voice lookup is not likely to get the impact on website design and promotion most are predicting at the moment. The matter is, voice technologies comes with a few basic limitations that  mean its role in the consumer travel (where developer, entrepreneurs and the rest of us create our money) will be comparatively small.

Voice search sucks at  selling

Amazon CEO Jeff Bezos showcased in a recent article here in the clickbait belief that homepage design is dead (yet another BS trend). He is a guy, there’s no question about that. All the way back in 1998, he called to get a more personalized  approach to internet design, saying: “When we’ve got 4.5 million clients, we shouldn’t have one store. We should have 4.5 million stores.”

Fast-forward into 2017 and we’ve got site personalization tools such as Optimizely and VWO hitting on the mainstream industry. Well done, Jeff.

At exactly the same time, we’ve got apparatus bringing voice search. Voice hunt is far here in the form of expert opinions telling us we get ready for the voice revolution but it has got company.

Voice technologies is crap at selling goods except there’s a problem. And Jeff Bezos, the CEO of the biggest merchant and voice technology leader, Amazon, is well aware of the.

“Voice interface is simply likely to take you so much on purchasing. It is very good for reordering consumables, where you do not have to earn plenty of alternatives, but most online shopping is going to be facilitated by having a screen.” — Jeff Bezos, Billboard.

The thing is, almost all of our buying choices relies on visual connections. Is somebody going to compare six dresses utilizing voice search or drool over their next automobile purchase?

Amazon Echo is not selling a lot of goods

Or consider the consumer procedure someone can take together with Google Maps. They search for hotels in their place, get a Whole Lot of nearby results along with Plenty of visual info:

• The number of hotels are near them
• Where these hotels are in regard to each other
• The way to access to each of them
• accessibility to one-touch requirements, their websites, address, etc..
• Google Reviews from  those who have stayed at each hotel
• Pictures of each resort’s rooms, amenities, etc..
• Space costs
• the capacity to check availability for dates
• Filters to narrow their search by price, available dates, star rating, etc..

All of this is information and functionality is communicated to consumers in a matter of seconds — something voice search won’t ever be able to replicate. Replicate purchases are within the abilities of voice technology as Bezos states but a lot of these can be automated.

Voice technology  willchange the way people search — of course it will — but it’s not going disrupt business or eCommerce purchase habits. The marketing geniuses claim everything from the business is dying and asserting it will are the same bunch who come up with words such as Mobilegeddon.

Voice search is the very least of the concerns, if you are designing for industrial businesses — the ones that actually pay cash.

Voice technology is not  really ad-friendly

Let’s not pretend the likes of Amazon Google and Facebook possess their users’ best interests in your mind. They go ahead and do it when they want to get something. After all, what else are you planning to do: stop using Facebook?

This doesn’t mean they get their way, however. Sometimes things simply don’t work out (recall Google+?) And  voice search is not compatible with Google’s business arrangement.

Here’s a snapshot of your average search with any commercial value:

Very good luck squeezing that all . Maybe not that Google — whose entire revenue comes from ads — has not tried to fit ads. Back in March, it decided to examine  delivering one advertisement via its Google Home apparatus and failed miserably.That was only advertisement. Google web searches contain other Google products in its results pages as well as as a lot of ads.

Google is not the only one on this issue either. Each of of the technology giants need to find a means to market voice search before they will be able to push on the tech and it’s not looking great for merchandise sales or ads at this phase.

Designing voice encounters

Revolutionize user behaviour or Voice search is not likely to substitute the net, but both could be enhanced by it. Removing the requirement on cellular is a UX advancement — at least once the technology is really capable of knowing us on a basis that is consistent. Once that occurs, we content and might start questioning. We might be looking at a pair of standardized voice commands such as “Refresh”, “Forward” and “Back” for example.

Even I don’t see touchscreen disappearing and keyboards completely. It’s just as easy to tap on a display as it is shout a voice command out and there are time when typing is simply the better choice. Mom you got on at the hospital while you’re driving the train back is not something that you would like to shout out. Having your mobile shout out your bank balance to the world is perfect.

Getting back to where the money is to get internet desingers (ie: consumer and corporate manufacturers), voice search might be able to initiate the customer travel, but it won’t take shoppers from one end of the buying process to the conclusion — and this is the  basic reason its impact on the sector will be a lot smaller than many like to imply.

The age of voice search is here, but its more of a reform than revolution.

source http://www.pendragoninteractive.com/can-the-voice-search-revolution-impact-web-design/