1 mall in Richmond, Virginia, has attempted to find creative with a number of its shuttered shops in a likely effort to distract shoppers from the neighboring areas and keep traffic flowing into its staying tenants.
The mall’s diversion of selection? Vending machines.
The owners of the mall, known as Regency Square, have erected a temporary wall and also a ice-cream vending machine in front of what was previously an entry to the mall’s most now-closed Macy’s store.
Business Insider/Hayley Peterson
Not far from the prior Macy’s, an Whole storefront is covered with with a Pepsi advertisement and 2 vending machines. 
Business Insider/Hayley Peterson
beside the Pepsi advertisement, the mall has placed a floor-to-ceiling advertisement for the acne treatment Proactiv, along with a vending machine where customers can purchase Proactiv’s products.
The vending machines are somewhat effective at brightening up what could otherwise be a black store.
However there are only so many vending machines to move around. In different parts of the mall, storefronts remain vacant.
The mall’s owner, a joint venture of Virginia-based Thalhimer Realty Partners and also the Rebkee Company, are intending to fully redevelop the fighting mall beginning in April in hopes of reviving business.
Their redevelopment program, which was recently accepted by the local government, involves tearing down a two-level parking lot to generate room for new retail space like outdoor entertainment and dining, based on WTVR.
The plans also call for raising the roof of the former Macy’s store, allegedly to make space for a picture theater or indoor table park.
Like countless different malls throughout the country, Regency Square was struck hard by the growth of ecommerce and a broad-based shift in paying from clothes and accessories and much more toward restaurants and experiences.
Mall-based retailers have been shutting down shops and in some cases going bankrupt consequently.
Since the beginning of the year, over 1,500 store closures have been announced by firms including JCPenney, Macy’s, Sears, American Apparel, HHgregg, The Limited, and Abercrombie & Fitch.
Virginia mall replaces storefronts with vending machines
appeared first on Machines.
source http://www.millermachine.net/virginia-mall-replaces-storefronts-with-vending-machines/
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